Jane Waterhouse to join Bauer Xcel as general manager of consumer


Waterhouse: “We will oversee strategic growth of key products in women’s digital network”

Jane Waterhouse, former CEO of We Magazines publisher of The Hoopla, has been appointed general manager for consumer at Bauer Xcel Media.

Waterhouse joins the magazine publisher’s digital arm from marketing agency Sister Communications and will assume business ownership of key products in the Bauer Xcel digital women’s network, including The Australian Women’s Weekly, Woman’s Day, Food to Love, Home to Love, Gourmet Traveller and Australian Geographic.

She will oversee strategic growth from an audience, product and commercial perspective.

Carl Hammerschmidt, managing director of Bauer Xcel Media, said in a statement: “Jane’s experience and appointment provide a great opportunity for us to continue to scale our digital audiences and revenue streams, and make Bauer the number one destination for women in Australia. We’re delighted to be welcoming her to the team.”

Waterhouse has also held senior editorial roles and marketing roles at ACP Magazines (now Bauer Media) on titles such as The Australian Women’s Weekly, Woman’s Day and Weight Watchers.

Waterhouse was also co-founder and CEO of New Moon Design, which became Moon Communications and was later sold to STW, before closing in May last year.

She said: “I am very excited by the opportunity to evolve Bauer’s premium brands in the digital environment, grow audiences and bring commercial and innovative solutions to advertisers.”

Waterhouse’s appointment follows on from Bauer naming Nick Chan as its CEO earlier this month.

Waterhouse starts in the role on May 2.

Miranda Ward

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