Japan Airlines invites Aussies back to post-disaster Japan

Doq, a creative agency founded two years ago by Kobe earthquake survivor Yoshinori Sakuno, has launched a campaign for Japan Airlines and the Japan National Tourism Organisation to encourage Australians to visit Japan, which was hit by a devastating earthquake and tsunami in March.

Doq won the local Japan Airlines business in February, one month before the disaster struck, and the airline’s advertising plans have been on hold until now.

The campaign aims to convey the message that the majority of Japan continues to operate as usual as the ski season approaches, traditionally a popular time for Australians to visit the country.

Yuki Hino, regional sales and marketing director at Japan Airlines, said: “Although parts of Japan has been severely damaged by the earthquake, with the exception of the Tohoku region, most of the other regions of this country remain completely untouched. Travel is still functioning normally within the unaffected regions of Japan. Japan Airlines would like to invite all Australians to come and experience the true beauty of Japan.”