Japanese Zespri Kiwifruit characters reimagined for Australian campaign

A new campaign for Zespri Sungold Kiwifruit sees BWM Dentsu take two characters originally created by Dentsu Tokyo and reimagine them for an Australian audience.

The Zespri Bros are two kiwifruits with New Zealand accents, and are the starts of a new campaign created by BWM highlighting the “crazy tasty sweetness” and health benefits of Zespri Kiwifruit.

BWM Dentsu Sydney ECD, Marcus Tesoriero, said the agency believed the quirky, Japanese-speaking characters could be adapted for an Australian audience.

“Aussies and Kiwis share a unique, comedic banter, so going beyond just adapting global assets, we worked in partnership with Zespri to convert these cute Japanese speaking characters into crazy tasty Zespri Bros, totally reimagined with Kiwi accents.

“This is just the beginning of the Zespri Bros’ crazy tasty adventures and we look forward to showing everyone what they get up to over the coming year.”

The campaign is rolling out across TV, digital, social and retail, amplified across Channel 7, Channel 9, Prime7 and SCA from 16 May, 2021.

Zespri APAC South marketing manager, Janice Byrnes, added: “Zespri SunGold Kiwifruit is a naturally sweet and delicious snack that’s fun to eat and great for your health, with just one providing 100% of your daily Vitamin C needs.

“We want to excite and encourage Aussies to add these sweet, golden goodies to their fruit bowls.

“This campaign is a fantastic evolution of an award-winning concept that was originally created for Zespri Kiwifruit by Dentsu Tokyo, and we are thrilled to continue the Zespri Bros’ journey together with BWM dentsu here in Australia.”


Zespri International Limited

Agency: BWM Dentsu
ECD: Marcus Tesoriero
CD: Oskar Westerdal & Jon Foye
Agency producer: Emma Durlacher
Group Account Director: Natalie Alaimo
Senior Account Manager: Jessica Walley

Production hero film static assets:

Agency: Dentsu Tokyo
ECD: Yuichi Kitada
CD: Kimiko Sekido, Maiya Kinoshita
Production: AOI Pro.
Director: Keiichiro Kyuma

Post-production, Australia
Sound – Rumble Studios
Visual – Perceptual engineering

Media: Mindshare


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