Jasmine Zwiebel exits Coles for comms role at RACV
Jasmine Zwiebel has left Coles as its senior communications and media manager.
Zwiebel departed the supermarket giant to join RACV – the Royal Automotive Club of Victoria – as its manager of media and communications.
That’s very interesting, given that RACV Executive General Manager Kevin Ramsdale outsourced the communications function about 12 months for operations reasons due to the need for “scalability”. Let’s see if he is on the money this time bringing comms back into the fold. I wonder, was it the exorbitant fees of consultants that was the initiative’s undoing, or the realisation that some aspects of brand, reputational ad and crisis comms are best handled in house? Nevertheless, better luck this time, Kevin, and, of course, Jasmine.