Jason Scott named CEO of Allure Media as Chris Janz departs

logo_allureMedia executive Jason Scott has returned to Australia as chief executive of online publisher Allure Media and its range of titles including Business Insider and Gizmodo.

Scott joins Allure as founding CEO Chris Janz, who launched Allure with technology company Netus in 2007, leaves the business. Netus was initially funded by News Limited and bought by Fairfax Media in December.

Allure Media claims a monthly audience of over 2 million across its six websites that also include local versions of Life Hacker, Kotaku, Popsugar and Shopstyle. The sites include a mix of local and US content.

Scott, who has been working with Allure Media in an advisory role over the last few months, said the company is one of a new breed of digital media businesses and has “an impressive stable of world-class brands and partners”.

“I have seen first-hand the success of its brands overseas and we are well on the way to replicating that success here in Australia with the talented team on the ground,” Scott said.

The former Microsoft Advertising boss was ninemsn’s director of digital marketing and sales in Sydney before he moved to Washington as general manager of global agencies for Microsoft, and then on to Singapore. Scott has also worked at NetX, Euro RSCG, Media Solutions.

Outgoing CEO Chris Janz, who held digital, print and broadcast roles at News Limited and Endemol Southern Star before founding Allure, said he will take a break after leaving the business.

He said: “Allure is in its strongest position yet. We’re posting record readership and revenue results – and I believe now is the right time for a new pair of hands to drive the next stage of the company’s growth.”


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