Jay Jays capitalises on 3D craze in online campaign
Jay Jays, the youth fashion retailer, has launched a new website alongside a 3D campaign that includes an interactive catalogue.
Consumers will be able to pick up a pair of 3D glasses from Jay Jay stores and go onto its “Dance Off” microsite to watch a video catalogue featuring nine dancers.
The dancers are shown performing in different dance styles to reflect the retailer’s “freedom of expression” brand positioning.
They are all dressed in Jay Jays clothing. When the user clicks on a dancer, they are told what item of clothing they are wearing and how much each costs. Users can also view the site in regular 2D format.
Sammi Needham, Visual Jazz creative director, said: “We’re starting to see a lot of 3D in cinema again and audiences are eager for more. We wanted to bring that 3D experience home for Jay Jay’s customers.”
The Jay Jays “Dance Off” campaign and new website was created by the Mitchell Communication Group-owned digital agency Visual Jazz.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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That website is rubbish.. its like eye-rape
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What a great concept!! well done Jay Jays for being the first to try something a little different…certainly not my demographic, but when i showed my 18 yr old son, he went to the store to look!!! Being the fashion snob he thinks he is, was a win to this clip:) and guess what, he purchased$$$
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You lost me at Loading 5%
Also, seconding eye-rape.
Visual Jazz do some terrible design work, good concept at least.
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Dance off stuff looks good.. brand sites not the greatest design wise but i guess it matches the stores overall look.
Good to see some OZ retailers doing more online.
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Are you sure that’s you writing, Deb, and not your 18-month old hyperactive son?
Try a few less exclamation marks and a bit more capitalisation.
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Hey anon 1 chill out a bit…this is meant to be light!!!:)
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Cool idea but just takes way too long to load. I can’t figure out what the incentive is for sitting through all that loading time.
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Hi Alan,
Of course not everyone’s going to like our design work, I don’t even like some of it, but the general consensus appears to be that we don’t do terrible design work.
I’d be interested to get a more detailed critique from you on what of our work you consider terrible and why you consider it terrible. It would be great if it could be presented in the context of some of your own work, so we can learn from it and not make the same mistakes again.
Cheers, Damian
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I think it’s great – did not take long to load – fantastic concept perfect for demographic – well done
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