Lion Nathan TV ad plays up SA and Victorian rivalry
Lion Nathan has unveiled the latest TV ad for its West End Draught beer brand in South Australia, poking fun at an old Tourism Victoria advertisement created by Publicis Mojo.
The new “Ball” ad, developed with BMF, continues the strategy of playing up the interstate rivalry between SA and Victoria.
The Chaser also made fun of the ball of string in one of their ad roadtests.
Pity its the worst tasting beer I’ve never tried!
Love it.
Hilarious.
That made me lol……
Live in SA. Love the state. Never want to leave. Love the ad. Very funny. But WED? It’s bloody awful and no clever ad under the sun will get me to try again.
I honestly can’t imagine two blokes talking to each other in a pub like that. And didn’t they lost the Grand Prix over 10 years ago? Have they not moved on? I like the parochialism angle though.
As an expat Vic who has very happily settled in the beautiful state of SA, this is the one thing about SA culture that makes me truly cringe.
I’m still not sure why all West End draft ads are about Victoria. I can’t quite figure out if they’re supposed to be ironic. Somehow I doubt it.
I also doubt ads for VB (an equally mediocre beer) have anything to do with South Australians.
@eek I’m guessing they don’t have much to talk about in SA.
Anyway, so long as that WED beer doesn’t make its way across the border, they can say whatever they like 🙂
Wow, I didn’t realise there was a massive rivalry?? I’m a Vic gal and I love SA! Apparently I’ve been living under a rock or something eh?
Grand Prix Schmand Smrix, that happened a million years ago (ok yah more like ten).
Anyhoo, like the concept enough. But the beer tastes like gym floor scrapings with bubbles in it.
West End Draught tastes like it’s brewed in the bank vault barrels that SA made so famous.
It’s sad that they are defined by not being Victorian.
It’s ironic that it’s a strategic rip of a brilliant kiwi ad for Tui export
it’s mildly amusing, but that ad was years ago… along with the bankrupt Grand Prix (whic by all accounts we Melburnians won’t have to endure for much longer).
perhaps it goes to show, Adelaide folks have a much longer memory than us caffeine-junkies on the east coast.
🙂
How can it be that the state that brought us the fantastic Coopers range can also produce such a horrible horrible beer?
I was in adelaide visiting my daughter and grandson from melbourne.
Even watched my beloved Carlton blues beat port adelaide at the aami stadium.
came home that night and saw this add on tv but i did laugh the cheek of it all.
Back home in melbourne have shown the add to my husband and friends here in victoria.