Jayco celebrates the RV lifestyle in ‘memories are made of this’ campaign
Video content agency Gen C has launched a campaign for Australian recreation vehicle manufacturer Jayco celebrating the RV lifestyle and encourages families to create more memories.
The national campaign shows families and couples camping, going to the beach, having a picnic, singing around a campfire and fishing.
A song created by Gen C and composer Terry Mann is the backing track to the montage of short video clips.
Chris Bluden, marketing director at Jayco, said in a statement: “We could not have been more pleased with the professionalism and creativity of the team. Gen C is both highly knowledgeable and well skilled in all aspects of production. Right from the initial pitch, it was clear they would be able to deliver our company a great campaign.”
Credits:
- Client: Jayco Australia
- Marketing Director: Chris Blunden
- Marketing Coordinator: Lauren Bacon
- Marketing: Kristie Pritchard
- Creative Agency/Production company: Gen C
- Director: Jack White
- Executive Producer: Nicholas Cox
- DOP: Max Walter
- Editor: Chris Axiaq
- Colour Grade: Nicholas Howler
- Producers: Zac Fuller & Gianna Mazzeo
- Music: Terry Mann
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Great idea! Great jingle!
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The Jayco RV theme has a very catchy tune. You should get Terry to turn it into a full song.
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