The Daily Telegraph launches a ‘faster, clean, and easier-to-navigate’ website
Sydney’s Daily Telegraph has unveiled its new website, promising improved content discovery and better viewability.
As part of the refresh, the website will include a personalisation and localisation feature, allowing readers to choose their preferred region for local news from their neighbourhood’s Newslocal outlet.
The new website is focused on personalisation for users, and viewability for advertisers
According to a post written by The Daily Telegraph’s deputy and digital editor, Peter Brown, the goal is to deliver a “faster, clean, and easier-to-navigate site.”
The new site also features a change of fonts – with titles and headings now in Roboto Condensed, and copy and articles are written in Georgia.
Previously, the fonts were Guardian Sans, and Merriweather respectively, and have been changed to promote faster page load.
While The Daily Telegraph is the first title to undergo a refresh, the same “Reimagined” experience will roll out across The Herald Sun, The Courier-Mail, The Advertiser, and regional newspapers in coming months.
The new home page
The old home page
Managing director of News DNA, Julian Delany, said the revamped site is part of News Corp’s “ongoing commitment” to its customers.
Delany added: “And for advertisers, the new dailytelegraph.com.au offers more attractive opportunities and a simplified sales experience.
“We have significantly increased viewable inventory, created ad product consistency, enabled our market leading Native Content product Native in Colour along with full site wide buyout opportunities through our Eclipse product.
He said the website also includes improved data capture signals, which will provide more viewable solutions for advertisers, giving them placement which can delivering up to 90% viewability.
Christopher Dore, editor, of The Daily Telegraph said the site meets the “evolving needs” of users.
“The new, fully responsive dailytelegraph.com.au allows our journalists to publish stories 24/7, ensuring readers receive the same hard-hitting, up to the minute coverage on any device, with a modern user experience,” Dore said.
“The reimagined dailytelegraph.com.au has addressed feedback and long-standing customer pain points from the largest qualitative sentiment survey, which News Corp ran at the end of last year.”
“Clear customer requests that we have acted on were for: easier navigation; improved page load performance; continuously updated news; less story repetition on pages; more subscriber exclusivity and special offers and the ability to personalise and localise content.”
The new website comes days after Fairfax Media’s Brisbane Times revamped its website, with similar focuses and features, as part of a new commercial strategy for the metro business.
How do you rebuild a website and not have it https? Amaze…
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“Personalisation” the word everyone loves in focus groups but a tool nobody ever uses.
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As they say, imitation is the highest form of flattery.
Copy n paste of the Brisbane Times layout!
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Unfortunately the site will still feature the crappy Tele news content….just as Fairfax still features their own left wing rubbish.
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Out of interest. Can you enlighten me please on what you mean by ‘left wing rubbish’ and explain the difference to the Tele content being ‘crappy’. Many thanks!
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Do I really need to explain what I mean by the Tele content being crappy? Under the guise of “advocacy” they attempt to lead debate through their overblown, unsupported and superficial lead stories.
Fairfax is bloated with the number of left wing columnists all pushing the same victim-hood barrow. Fairfax’ obsession with Trump is hilarious. He deserves some of the criticism but the number of articles devoted to Trump at any one time is ridiculous. They are obsessed with finding anything to criticise him over no matter how minor. The lose all credibility.
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Do you read The Australian by any chance?
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Except when putting together their Facebook feed, Twitter feed and without making any effort to, their Google news preferences.
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