The Daily Telegraph launches a ‘faster, clean, and easier-to-navigate’ website

Sydney’s Daily Telegraph has unveiled its new website, promising improved content discovery and better viewability.

As part of the refresh, the website will include a personalisation and localisation feature, allowing readers to choose their preferred region for local news from their neighbourhood’s Newslocal outlet.

The new website is focused on personalisation for users, and viewability for advertisers

According to a post written by The Daily Telegraph’s deputy and digital editor, Peter Brown, the goal is to deliver a “faster, clean, and easier-to-navigate site.”

The new site also features a change of fonts – with titles and headings now in Roboto Condensed, and copy and articles are written in Georgia.

Previously, the fonts were Guardian Sans, and Merriweather respectively, and have been changed to promote faster page load.

While The Daily Telegraph is the first title to undergo a refresh, the same “Reimagined” experience will roll out across The Herald Sun, The Courier-Mail, The Advertiser, and regional newspapers in coming months.

The new home page

The old home page

Managing director of News DNA, Julian Delany, said the revamped site is part of News Corp’s “ongoing commitment” to its customers.

Delany added: “And for advertisers, the new offers more attractive opportunities and a simplified sales experience.

“We have significantly increased viewable inventory, created ad product consistency, enabled our market leading Native Content product Native in Colour along with full site wide buyout opportunities through our Eclipse product.

He said the website also includes improved data capture signals, which will provide more viewable solutions for advertisers, giving them placement which can delivering up to 90% viewability.

Christopher Dore, editor, of The Daily Telegraph said the site meets the “evolving needs” of users.

“The new, fully responsive allows our journalists to publish stories  24/7, ensuring readers receive the same hard-hitting, up to the minute coverage on any device, with a modern user experience,” Dore said.

“The reimagined has addressed feedback and long-standing customer pain points from the largest qualitative sentiment survey, which News Corp ran at the end of last year.”

“Clear customer requests that we have acted on were for: easier navigation; improved page load performance; continuously updated news; less story repetition on pages; more subscriber exclusivity and special offers and the ability to personalise and localise content.”

The new website comes days after Fairfax Media’s Brisbane Times revamped its website, with similar focuses and features, as part of a new commercial strategy for the metro business.


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