RyanCap sold to French agency group
French-headquartered digital marketing performance and consulting agency Labelium Group has acquired Australian holding company, RyanCap.
The agency group was launched in June 2020 by former Dentsu CEO Simon Ryan.
RyanCap houses a number of digital-first marketing and media buying brands, including Ryvalmedia, Foxcatcher and Tightrope. The group currently has a headcount of more than 70 people, and lists a significant client portfolio that includes: Bet365, MyDeal, Live Nation, Anthem, Mahindra, MYOB, Big4, Hisense, CommBank KIT, Stratton Finance, Ray White, Ignite Travel, Click Frenzy, SelfWealth, AGL and Sleepmaker.
The global acquisition appears to be an evolution from founder and CEO Simon Ryan’s emphasis on the group’s local edge.
Speaking at Mumbrella360 last year, Ryan drummed an “Australia-out” strategy, contrasting RyanCap’s local focus to that of the global holding companies.
“They see Australia as a 25 million people market, $17 billion ad spend, $2 billion consultancy market, and a $90 million tech and data market. They look at it from out to in, ‘how much can they get out of it? then ship it back to the mothership’ That is fine. That is not my strategy. Mine is to focus on the clients, focus on their capability here, and keep investing in the business.”
Founded in 2001, Labelium has a global presence of more than 1200 employees across 17 countries in Europe, APAC, the USA and South America. The RyanCap acquisition bolsters the group’s Australian presence, following its acquisition of 1000heads in 2022. The latest move expands Labelium’s local capabilities to more than 120 talent between Sydney, Melbourne and Brisbane.
The new ownership structure will no impact current management at RyanCap’s agencies, which will remain in a business-as-usual position, with no plans for a merger or changes to day-to-day operations.
Simon Ryan, Founder and CEO of RyanCap, said: “I’m personally very excited to be part of Labelium, its management and global ambition that match the ethos and core values of what we have built at RyanCap. Our unrivalled ambition to drive value via strong expertise in our complex sector is a key motivator for the team and myself. The team at RyanCap is energised and ready for the next growth stage this opportunity brings. Our commitment to our clients, people, and brands is business as usual with the added benefit of increased people power and global expertise.”
Of the acquisition, Ryan said he was “personally very excited” to be joining the French holding company.
“Our unrivalled ambition to drive value via strong expertise in our complex sector is a key motivator for the team and myself. The team at RyanCap is energised and ready for the next growth stage this opportunity brings. Our commitment to our clients, people, and brands is business as usual with the added benefit of increased people power and global expertise.”
Labelium’s APAC CEO, Jean Kerboul, added: “This is an exciting milestone in our journey to expand and thrive in the Asia-Pacific region. Ryan Cap is the perfect fit for Labelium as we are sharing values and vision of the marketing of tomorrow. We are accelerating into the immense potential of the Australian market, further strengthening our global presence.
The group hopes says the two latest acquisitions align with its vision to become a global platform addressing the 360-degree digital marketing value chain for its Australian and international clients
Usually I’d “mind my own business”, but think they might need to update their client list.
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