Jaywing set to acquire Frank Digital

Data-science agency Jaywing has announced it will be acquiring digital agency, Frank Digital.

Frank Digital has offices in both Melbourne and Sydney with clients including AMP Capital, Merivale, Bauer Media, City of Sydney, Western Sydney University and CanTeen.

Tom Geekie, MD, Jaywing, Matt Barbelli, founder, Frank Digital, Chris Pittham, MD, Jaywing

Rob Shaw, CEO, Jaywing, said Frank Digital complements the existing operations of Jaywing.

“Frank Digital’s reputation for quality, creative story-telling and exemplary technical skills in web and application development combined with our deep data-driven specialisms in search and online media mean we’ll be able to bring a rounded, consultative proposition both to existing and new Australian clients.”

Matt Barbelli, founder of Frank Digital, said the two agencies have previously worked together for Campos Coffee and both agencies will bring additional expertise to each other’s clients.

“With access to products such as those in Jaywing Intelligence, we’ll be able to offer advanced tracking, data collation, analysis and artificial intelligence to our clients, giving both us and them real competitive advantage. Together, we will present an agency of significance but with all of the zeal of an independent – the best of both worlds for clients and our people alike.”

Jaywing and Frank Digital will now both be located at Jaywing’s offices in North Sydney.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.