Jaywing’s Frank Digital completes Meriton corporate platform transformation
Residential development giant Meriton has undertaken a corporate platform transformation to improve user experience, via Jaywing’s Frank Digital.
The digital product and UX agency has focused on generating high-quality leads for Meriton, with the new digital platform incorporating a sophisticated user interface to streamline sales processes and improve conversion rates.
James Sialepis, Meriton company director, said: “Frank Digital played a pivotal role in Meriton’s digital transformation, leading the development of our new website with creativity and vision.
“The site is set to significantly enhance how we connect with our customers, showcase our impressive pipeline, and improve the user experience across all our business units. The Meriton team has been incredibly impressed by Frank Digital’s commitment to the project, their attention to detail, and their innovative approach.
“We are excited about this site’s potential in supporting our continued growth.”
Frank Digital has created a series of dynamic modal forms that are integrated with Meriton’s new Salesforce CRM platform, to capture essential user data.
Additionally, the agency crafted a seamless user experience by integrating individual landing pages for Meriton’s parking, energy, and built for rent apartment offerings, with consistent branding and a unified design across the site.
The redesign features a modernised navigation system, championing Meriton’s services, sectors, and story, along with an update search function for user accessibility. Finally, the agency also refreshed the site’s visual identity, expanding the brand’s colour palette and introducing a secondary typeface to complement the existing.
Nicole Geekie, head of studio at Frank Digital, a Jaywing company, said: “Designing and developing Meriton’s new website was an exciting challenge. We had to strike a balance between maintaining the brand’s legacy while modernising its digital presence to cater to today’s users.
“Our focus was on creating a seamless user journey across all devices and business units, offering a consistent brand experience while implementing the necessary tools for Meriton to generate leads.”
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Lauren McNamara is the associate editor at Mumbrella, covering the agency beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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