JC Decaux highlights ‘real life heroes’ ahead of Red Nose Day

Out-of-home company JC Decaux’s network will feature the real life heroes of Red Nose Day this week in the lead up to Red Nose Day on 14 August.

As part of the ‘Faces of Red Nose Day’ campaign, created by Upstride Agency, JC Decaux is asking Australians to take a photo of themselves wearing a red nose to raise money for sudden infant death syndrome (SIDS).

Pictures posted to Instagram under the hashtag #FacesofRedNoseDay will be shown across digital large-format assets across the country.

An example of the campaign creative on a billboard in Sydney’s North Ryde

“This campaign is all about raising awareness using the impact of out-of-home, and really putting a face to the worthy cause, to help prompt more donations and make a difference,” said the business’ head of creative solutions, Ashley Taylor.

“As more and more people are returning to the roads in our communities, it’s a wonderful time to greet these returning audiences with smiling, happy faces for an incredible cause.”

The campaign, in its entirety, will run until 16 August. The charity’s general manager of fundraising and marketing, Amy Johnston, explained the importance of fundraising for the cause.

“Red Nose Day on 14 August is our major fundraising event and we are delighted that JC Decaux will feature the real life heroes from our campaign developed by Upstride across its billboards to help raise awareness and donations,” Johnston said.

“In Australia, nine children still die suddenly and unexpectedly every day. That’s more than 3,000 babies and young children every year – more than double the national road toll. People’s support on Red Nose Day helps save little lives, and to us that makes them a hero.”


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