JC Decaux launches a series of initiatives to maximise advertiser impact

JC Decaux has launched JC Decaux Shift – a suite of flexible, value-led solutions to meet new market priorities and leverage changed audience opportunities.

The announcement:

In response to changing audience behaviour and marketing priorities, JCDecaux today announced JCDecauxSHIFT, a series of initiatives across its portfolio designed to maximise advertiser impact, in what is a crucial time for brands to reconnect with audiences as they begin to get back to life outside.