JC Decaux partners with NRMA for Brisbane City Cycle makeover

JC Decaux has partnered with Brisbane City Cycle and NRMA on a new colour scheme for the shared bike program.

The announcement:

JC Decaux’s iconic Brisbane CityCycle bicycles have a new partner, NRMA Insurance, and a new blue colour scheme unveiled this week.

The 2,000-strong bike fleet has been unveiled in Brisbane with new blue NRMA branded mudguards with white trimming, replacing the traditional yellow colour scheme.

To celebrate the new-look, JC Decaux hosted an event for commuters at Brisbane’s Reddacliff Place on July 15th offering free coffee and NRMA branded cupcakes for the public to enjoy on their way to work.

Brisbane has successfully operated a shared bike scheme since 2010, introduced by JC Decaux, which has seen close to 3.5 million trips taken since its inception, rising since the introduction of ‘tap and go’ technology at 150 bike stations.

More than $27 million has been committed by the Queensland Government to bolster Brisbane’s bikeways, including key cycling links in Indooroopilly, Lutwyche, Nudgee, Wakerley, Wishart and the CBD.

NRMA Insurance Marketing Director, Sally Kiernan, said: “We’re excited to support the Brisbane community through our partnership with Brisbane City Council and CityCycle.

“We know that people choose different ways to move about the city, so we’re helping the people of Brisbane do this safely as they use the CityCycles to get from A to B each day.”

JC Decaux CEO, Steve O’Connor, said: “JC Decaux is renowned globally for its advertising funded bike schemes, which have been acclaimed for easing traffic congestion, reducing emissions, with obvious health benefits to users, as well as being an environmentally friendly, cost effective way to get around cities.

“Brisbane CityCycle has been embraced by residents, providing a more environmentally sustainable alternative to transport in and around the city, especially as urban populations and apartment dwellers grow. We are delighted that NRMA Insurance has agreed to sponsor the bike scheme and introduce a new, modern colour scheme.”

Source: JC Decaux media release


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