Outdoor ad firm JCDecaux has created a singing billboard for Eftpos.
The stunt is a reference to the brand’s current Christmas TV campaign that launched a fortnight ago.
The TV ad featured a man in a bar who has Handel’s ‘Messiah’ sung at him after pressing the SAV button when buying a round of drinks.
In a similar vein, each time the buttons of a giant billboard are pushed, the billboard starts to sing the Handel track, the idea being that if customers use Eftpos, a donation will be made to Vision Australia.
Neera Manawakul, Eftpos head of marketing said: “JCDecaux has been extremely enthusiastic and creative in bringing the ‘Hallelujah’ concept alive with these special singing panels for Christmas shoppers. We have managed to install a magnificent panel that is also interactive, with a simple message, close to retailers.”
- Agency: M&C Saatchi Sydney
- Creative Director: Ben Welsh
- Creative Team: Ronojoy Ghosh, Sri Mogeri
- Group Account Director: Georgia O’Brien
- Account Manager: Angus Davidson
- Producer: Adam Currie
- Client: eftpos (Jane Connor)