JCDecaux creates a singing billboard for Eftpos
Outdoor ad firm JCDecaux has created a singing billboard for Eftpos.
The stunt is a reference to the brand’s current Christmas TV campaign that launched a fortnight ago.
The TV ad featured a man in a bar who has Handel’s ‘Messiah’ sung at him after pressing the SAV button when buying a round of drinks.
In a similar vein, each time the buttons of a giant billboard are pushed, the billboard starts to sing the Handel track, the idea being that if customers use Eftpos, a donation will be made to Vision Australia.
Neera Manawakul, Eftpos head of marketing said: “JCDecaux has been extremely enthusiastic and creative in bringing the ‘Hallelujah’ concept alive with these special singing panels for Christmas shoppers. We have managed to install a magnificent panel that is also interactive, with a simple message, close to retailers.”
Credits:
- Agency: M&C Saatchi Sydney
- Creative Director: Ben Welsh
- Creative Team: Ronojoy Ghosh, Sri Mogeri
- Group Account Director: Georgia O’Brien
- Account Manager: Angus Davidson
- Producer: Adam Currie
- Client: eftpos (Jane Connor)
Does EFTPOS have any competitors? Are they attempting to encourage us to use EFTPOS rather than cash? I’m genuinely interested in why they bother advertising?
It’s nice they are giving to charity.
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EFTPOS’ competitors are the credit card companies – that’s why they want you to press ‘SAV’ or ‘CHQ’ – if you press ‘credit’ they don’t receive anything for the transaction (and neither will their charities!)
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