JCDecaux creates a singing billboard for Eftpos

Outdoor ad firm JCDecaux has created a singing billboard for Eftpos.

The stunt is a reference to the brand’s current Christmas TV campaign that launched a fortnight ago.

The TV ad featured a man in a bar who has Handel’s ‘Messiah’ sung at him after pressing the SAV button when buying a round of drinks.

In a similar vein, each time the buttons of a giant billboard are pushed, the billboard starts to sing the Handel track, the idea being that if customers use Eftpos, a donation will be made to Vision Australia.

Neera Manawakul, Eftpos head of marketing said: “JCDecaux has been extremely enthusiastic and creative in bringing the ‘Hallelujah’ concept alive with these special singing panels for Christmas shoppers.  We have managed to install a magnificent panel that is also interactive, with a simple message, close to retailers.”


  • Agency: M&C Saatchi Sydney
  • Creative Director: Ben Welsh
  • Creative Team: Ronojoy Ghosh, Sri Mogeri
  • Group Account Director: Georgia O’Brien
  • Account Manager: Angus Davidson
  • Producer: Adam Currie
  • Client: eftpos (Jane Connor)


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