JCDecaux proposes upgrade of 38 Telstra payphones on Sydney footpaths
Out-of-home company JCDecaux has lodged a development plan to upsize 38 Telstra payphones around Sydney to include digital advertising signage panels with City of Sydney.
The old Telstra payphones were installed in 1983, but JCDecaux’s proposed upgrade will include a digital screen at the front and third-party digital advertising signage at the rear.
Of all assets included in the upgrade, only four have existing scrolling advertising.
This will be interesting. Grab the popcorn.