JCDecaux secures bus ad contract across Sydney

Global advertising giant JCDecaux has secured a major bus advertising contract with Transport for NSW for all buses across Sydney. 

JCDecaux will now oversee advertising for a fleet of over 3,200 buses, expanding into areas outside the CBD, including the Northern Beaches, the Hills District, Campbelltown, Liverpool, and Camden.

This extension builds upon the existing JCDecaux Sydney buses network, which already reaches 90% of Greater Sydney every two weeks. 

Steve O’Connor, CEO of JCDecaux Australia and New Zealand, said bus advertising maintains significant appeal for advertisers through its distinctive blend of broad audience reach, high frequency and visibility, and cost-effectiveness.

“It presents a powerful format for advertisers seeking to build their brand, amplify their message and effectively engage with diverse audiences,” he said. 

“This expansion to our portfolio also provides an exciting platform to relaunch transit later this year with innovations and impactful product enhancements.”

This latest win confirms JCDecaux as the only out-of-home operator managing advertising on a network of over 8,400 buses across Sydney, Melbourne, Brisbane, Perth, and Adelaide.

The successful bid emphasised data innovation and a positive impact aligned with the company’s environmental, social, and governance strategy and reconciliation action plan.

JCDecaux has also created the low emissions bus network product, allowing advertisers to display across the growing electric bus network. The company vows to innovate more similar sustainable products, allowing advertisers to support the climate transition in transport and advertising. 

This month, JCDecaux also signed a seven-year contract with the South Australian Department of Transport & Infrastructure (DIT), securing bus advertisement along the most popular bus routes in Adelaide.

Ben White

JCDecaux has promoted Ben White to the role of general manager, transit, overseeing the entire national portfolio. 

O’Connor added: “Ben’s extensive experience, commercial awareness and passionate understanding of the JCDecaux transit portfolio, makes him the ideal person to step into a newly created role to spearhead growth in this space.”