JCDecaux unveils new digital site ‘akin to London’s Piccadilly Circus’

May 9, 2024 10:05

Out-of-home (OOH) agency JCDecaux has unveiled a new wrap-around site at Melbourne’s St Kilda Junction, making it one of the Southern Hemisphere’s largest digital large format screens.

JCDecaux ICON promises to offer exceptional brand exposure in the heart of Melbourne, with four digital screens seamlessly integrated into a new premier luxury apartment block. Two additional classic large format screens complement the new site.

The site will be offered as one complete precinct, sold fortnightly, for brands to create immersive and dynamic experiences to reach their OOH audiences.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.