JCDecaux wins Sydney Airport
Sydney Airport has reappointed JCDecaux as its exclusive media partner following a “rigorous and competitive tender process”.
On Monday, it was announced that extended partnership, which will see a “significant” upgrade of the media estate across Sydney Airport, will officially start on 1 July 2024 through to 2029.
“Sydney Airport has set a bold and ambitious vision for the future. With passenger numbers expected to grow to over 50 million in the next three years, we are perfectly aligned to deliver the ongoing transformation of their international and domestic passenger experience,” Steve O’Connor, CEO of JCDecaux, said.
“Retaining this contract solidifies our position as a leader in premium airport advertising both locally and globally. We can’t wait to continue our partnership and deliver our refreshed and remarkable offering to both Sydney Airport and the market.”
Mark Zaouk, group executive, commercial, Sydney Airport, addded: “We’re delighted to continue our strong partnership with JCDecaux, who share our vision to make Sydney Airport the premier airport media destination in the region.
“Our objectives were to reset our media portfolio and push the boundaries on what airport media could be, beyond traditional out-of-home advertising and into a more holistic suite of media opportunities across partnerships, activations, and sponsorships.
“We believe Sydney Airport offers one of the most compelling media propositions in Australia, with a unique ability to connect iconic brands with highly qualified, high-value audiences when they’re most engaged.
“Every year almost half of Australia’s international passengers land here and over the course of this agreement we expect to move beyond 50 million passengers annually, presenting an incredible opportunity for advertisers.
“Through the tender process we affirmed that JCDecaux are the right partner and the entire team here is excited and energised to be working with them to realise our ambitions.”
JCDecaux is the chosen media partner for 153 key airports across 38 countries, including Paris Charles-de-Gaulle, Dubai, Shanghai, Singapore, London Heathrow, and LAX.
Keep up to date with the latest in media and marketing
Got a tip?
Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
Linkedin
Comments I’ve heard indicate there is significant Ill will in both camps, at boots on the ground level. Everyone is concerned about redundancies, the deck-chair moving, the increasing pressure of making budget during a recession and the lack of pay rises in a high inflation environment. This all occurring while certain ‘stars’ and senior executives make bank, is certainly not helping frontline staff sentiment.
User ID not verified.
Have your say