Jean Claude Van Damme declares war on bad DVDs
Film star Jean Claude Van Damme features in a new ad from Iris Sydney for Sony Pictures Home Entertainment offering five dollars cashback to customers who hand in old DVDs.
The ad features Van Damme pounding a punchbag as he rants about bad movies.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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Pretty Sure Van Damme is responsible for some terrible movies…. They should have used Steven Seagal… oh wait…
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I like it. But I would have liked it more if I hadn’t already derived much pleasure from Droga 5s/Virgin’s “Apology for Bad Music” campaign which used Vanilla Ice.
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Strong integrated idea with a relevant extention into social media too. Good work Iris…
As for Van Damme – Pfft, try and tell me ‘Blood Sport’ wasn’t a classic! Champagne viewing!
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@Cha… How dare you! JCVD is one of the most prolific actors of our time.
Blood Sport = 5*
Double Impact = 5*
Kick Boxer = 5*
Who else could deliver a scene like this… https://www.youtube.com/watch?v=QFHc9Tn28YU
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bahahahah @tom you make a sound argument…
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Good stuff, even if it is ‘another’ Amnesty. JCVD is awesome.
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Some of my favorute JCVD titles in the following order
1. Street Fighter (recognised as the worst movie of all by Empire, time i think)
2. In Hell
3. Derailed <- that's a whopper!
4. Replicant <- he beds two girls one-after-the-other in the space of 15 seconds of movie gold dust.
Anything pre-1999 was simply crap-tastic. AWOL, Legionnaire, Blood Sport, Death Warrent, Double Impact, Hard Tareget, Time Cop (Oh, Time Cop!) and the Quest… Where would my childhood be without that bag of goodies!
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JCVD and the DVD Amnesty website both look great :))
I loved so much this interactive into on their home page. The Muscles from Brussels is da man.
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Wouldnt it be great to ge Vanilla Ice to apologise for his music too!… oh, wait a minute.
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No Retreat Not Surrender – thats where it all started for JCVD….And how could you leave Cyborg off this list.
For shame!
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JC at least D5 got Vanilla Ice to actually apologise. What is VD doing here? ‘Snap kicking’ your DVD collection into shape? Doesn’t make sense. Cop out. Could have been funny if they’d have stayed true to the idea. Seeing JCVD so embarrassed by his old crap movies that he wants to swap them for $5 off is funny. this is not. it’s confused. big shame. good offer tho
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Huh?! This guy is still a massive star on DVD tho. Why would he want his movies back? Vanilla ice had 1.5 hits 20 years ago. Sorry youre talking a diff idea here @Unimp
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Sorry @boom I was giving you (i take it you had something to do with this) the benefit of the doubt that you had an idea in the first place, obviously not.
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