Jeep has turned to parody in the latest of its own oft-parodied ‘I bought a Jeep’ ads, copying a line from the film Jaws for its 2014 Grand Cherokee.
The spot, created by CumminsRoss, features a father returning home after purchasing the new vehicle being greeted by his young son who looks to the father’s old, small boat and remarks: “We’re going to need a bigger boat”.
https://www.youtube.com/watch?v=1TL6CX_YaDY
The ‘I bought a Jeep’ series returned to TV screens earlier this year with campaigns for the new Compass and the Patriot models.
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The scene from Jaws:
https://www.youtube.com/watch?v=8gciFoEbOA8
Credits:
- Director of Marketing, Fiat Chrysler – Mark McCraith
- Senior Advertising Manager, Fiat Chrysler – Ashlin Moore
- Agency – CumminsRoss
- Executive Creative Director – Jason Ross
- Creative Director – Steve Callen
- Group Account Director – Ben Epstein
- Integration Director – Rosie Bean
- Production Company – NiceBike
- Director – Tony Rogers
- Producer – Jason Byrne
- Production Company Producer – Mark Bradley