Jeep recharges its ‘I Bought a Jeep’ platform for new EV, via cummins&partners

October 17, 2024 9:03

Automobile giant Jeep has reworked its beloved ‘I Bought a Jeep’ platform to highlight its Jeep Avenger electric vehicle for today’s audiences, via cummins&partners.

The campaign uses two 30-second films that capture the freedom owning a Jeep offers consumers, with one featuring a surfer and the other showcasing a hiker. Both spots show the Jeep Avenger in all its glory, helping its drivers act on their “need to recharge” and take them to their destinations.

The Jeep Avenger platform was directed by Tim Noonan and shot in Tasmania.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.