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Jeep wants people to be ‘glad’ they bought one

Jeep have kicked off the new year with a new ad which takes the iconic line ‘I bought a Jeep’ and changes it to ‘I’m glad we bought a Jeep’ as the ad focuses on the 4WD capabilities of the Jeep Compass.

The spot, created by Cummins & Partners, sees a family travelling through a variety of terrains while the son in the backseat continually asks his dad ‘are we there yet’.

It follows on from the brand’s Christmas spot which saw Santa smug about his Jeep purchase.

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