Morning Update: Doritos Crash the Super Bowl finalist like Cannes winning ad from 2010; Skittles teases its first Super Bowl ad

Miranda Ward

January 7, 2015 8:39

https://www.youtube.com/watch?v=_Uv3pdkuEYs

AdWeek: One of Doritos ‘Crash the Super Bowl’ Finalists Is Just Like This Award-Winning Ad From 2010

There’s nothing in the Doritos “Crash the Super Bowl” rules that says the consumer-made ads have to be good. But they do—according to the judging criteria—have to be original.

One of the 10 finalists unveiled today may have a bit of a problem in that department. That’s because the plot of Jason Johnson’s “Trouble in the Back Seat” is very similar to that of “Drama Queen,” a well-known ad from director Rogier Hesp (produced by TWBA/PHS Helsinki) that won the Young Director Award at Cannes in 2010.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.