Morning Update: Doritos Crash the Super Bowl finalist like Cannes winning ad from 2010; Skittles teases its first Super Bowl ad

AdWeek: One of Doritos ‘Crash the Super Bowl’ Finalists Is Just Like This Award-Winning Ad From 2010

There’s nothing in the Doritos “Crash the Super Bowl” rules that says the consumer-made ads have to be good. But they do—according to the judging criteria—have to be original.

One of the 10 finalists unveiled today may have a bit of a problem in that department. That’s because the plot of Jason Johnson’s “Trouble in the Back Seat” is very similar to that of “Drama Queen,” a well-known ad from director Rogier Hesp (produced by TWBA/PHS Helsinki) that won the Young Director Award at Cannes in 2010.

AdAge: Google to Tell Brands When Their Video Ads Are Actually Seen

Google is getting more transparent with advertisers about whether consumers are actually watching their online video ads.

Google will start telling advertisers and publishers to what extent their digital video ads are being seen, the company announced on Tuesday. Specifically the search giant, which also owns YouTube, will say what percentage of an advertiser’s or publisher’s video ads were at least 50% in view and for at least two seconds in keeping with the Media Ratings Council’s standard.


AdWeek: Skittles Teases Its First Super Bowl Ad With Kurt Warner in a Hot Tub of Candy

Skittles is joining Mars Inc. corporate sibling Snickers at the Super Bowl this year, as the brand airs its first Big Game commercial on Feb. 1.

The Super Bowl debut of Skittles, which became a National Football League sponsor in 2014, comes with a teaser campaign from Olson Engage. It shows a Skittles-filled tailgate party in the vacant University of Phoenix Stadium parking lot, four weeks before the game in Glendale, Ariz. It uses Kurt Warner, the NFL quarterback who played with the Saint Louis Rams, New York Giants and Arizona Cardinals. The teaser tag says “Super Bowl XLIX is about to get awesomer.”

The New York Times: ‘Game of Thrones’ Takes a Trailer of Its New Season to Imax

The dragons, dire wolves, White Walkers and power-hungry political factions in HBO’s fantasy epic “Game of Thrones” will invade movie theaters later this month — on the big, big screen. An exclusive trailer for the coming season along with the final two episodes of the previous season will be shown in 150 Imax theaters across the country.

The critically acclaimed drama about rival dynasties in a medieval-like world will be the first television series ever to appear on Imax screens. Tickets for the engagement, which will run for one week from Jan. 23 to 29, will go on sale “in the coming days.”

The move signals a continued blurring of the lines among media platforms, where digital videos, television series and films stream across a proliferation of screens, from tiny mobile phones to movie theaters. It also shows the extent to which media companies are trying to turn their blockbuster hits into mega events, as drawing mass audiences becomes increasingly rare.

Campaign: Sainsbury’s Christmas spot most-watched ad on YouTube in 2014

Sainsbury’s Christmas ad has topped YouTube’s most watched ads of 2014 in the UK, with the John Lewis festive ad in second place.


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