Jeff Goodby wraps up AWARD school

Goodby Silverstein’s  Jeff  Goodby closed the speaking at AWARD school  in Sydney yesterday.  

The announcement:

AWARD School, the Australasian Writers and Art Directors Association, wrapped up its last lecture in Sydney yesterday when co–founder and co-chairman of Goodby, Silverstein & Partners in San Francisco Jeff Goodby shared insights with students on how they can kick-start their creative careers.

The evening saw Jeff Goodby in conversation with creative recruiter Ester Clerehan about how he started in the business and offered students a chance to find out what prospective employers are looking for through a Question and Answer session.

This is the third year Jeff has spoken at AWARD School.

“I’ve spoken to the AWARD students on a few occasions now and I’m always really impressed by their energy and enthusiasm. Getting your first job is not always easy so I’m happy to share my experiences in the business and tips on how they can get started.”

Rhode Island born, Harvard educated Goodby started his career as a political reporter before entering advertising at US J. Walter Thompson.

Jeff and Rich Silverstein founded acclaimed, Goodby, Silverstein & Partners in 1983, which has won numerous awards including Agency of the Year by Advertising Age, Adweek, and Creativity Magazine, several times. The agency was recently chosen as Adweek Magazine’s Agency of the Decade and has authored well-known campaigns such as “got milk?” which is in the permanent collection of the Museum of Modern Art in New York.

Jeff has been named by Adweek as America’s best television copywriter and Creative Director of the Year and in 2010, was honored with Clio’s Lifetime Achievement award.

Goodby is a writer, director, printmaker, and illustrator and has Chaired Cannes, One Show, Clio and numerous other awards shows around the globe.

This was the last lecture for AWARD School students, who will be graduating on August 4, 2010.

“I’d like to thank all guest speakers, school heads and tutors for the time and energy they’ve devoted to AWARD School. Their passion for creativity inspires students and makes the industry what it is today.” said Daniel Leesong, CEO of The Communications Council.

Source: Communications Council press release


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