Jemena launches new renewable energy campaign
Energy provider Jemena has released a new campaign to raise awareness of the role of renewable gas as a crucial component of energy transition.
The Big Picture will be executed across TV, digital, radio and print and is the first campaign to market since MBCS was appointed as Jemena’s creative agency last year.
I’d love to see the ads that explain how they will make ‘renewable gas’ and ‘renewable hydrogen’.
And informing the consumer what the new input sources they will use to renew the gases they just burnt would be helpful towards generating confidence in the market … and any impact on retail costs.
How is it renewable exactly? The stuff is burned.
Hard to believe all those mentioned in the credits didn’t clock this mammoth greenwash.
Thank you for your dedication to an extinction event powered by fossil fuels.