Stake appoints 72andSunny as creative partner
Australian investment platform Stake has appointed 72andSunny as its creative partner.
The agency has been tasked with brand strategy, brand design and integrated communications.
According to Stake’s chief marketer, Bryan Wilmot, the online broker was looking for a partner to help enrich the brand, based on the current needs of Aussies.
“We were impressed with 72andSunny’s expertise in modern brand building, across strategy, creative and design,” he said.
“From the initial learning sessions, it was clear that their collaborative approach resonated with our needs, and we’re excited about what we can achieve.”
72andSunny’s ANZ CEO, Ross Berthinussen, said the partnership marks a “thrilling opportunity” for the agency.
“As the landscape of investing evolves at a lightning pace, we’re eager to dive in and unravel its complexities to shape a brand that not only adapts to but leads the charge,” he explained.
“Together, we’ll unleash creativity, strategy, and design to strengthen the brand’s reputation as a market leader.”
Stake joins 72andSunny’s growing client roster, which includes Google, MLC, BCF and more.
The news comes shortly after the agency’s appointment of Scott McClelland as its newest executive creative director. McClelland was brought on to replace Luke Martin, who moved on to an in-house role at Afterpay, as global head of creative. It also recently appointed Laura Pope as head of brand, where she works alongside the leadership team to promote agency growth.
The agency was recently one of the inaugural ARIA adland winners, for its work with Campfire X on Google.
72andSunny’s global chief strategist, Bryan Smith, is touching down in Sydney for Mumbrella360 later this month. The LA-based executive will share case studies, tips and tricks from over a decade of international marketing.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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