Jen Speirs departs BMF Australia for Ireland’s ROTHCO

BMF Australia’s deputy ECD, Jen Speirs, is to become executive creative director at Irish creative agency ROTHCO.

Speirs, who was appointed BMF’s deputy executive creative director in March 2018, is to fill the role of Alan Kelly who takes the role of ROTHCO’s chief creative officer.

Jen Speirs

Speirs joined BMF as a creative director in 2016 from her previous role at Foxtel where she was a freelance creative director. She has worked across brands such as McDonald’s, Carefree, Arnott’s, Berlei, TAL, Bonds, BWS, UN Women and the Workplace Gender Equality Agency.

Her work has won awards at NY Festivals, Clio, AWARD, Cannes, Effies, Media Federation, Caples, and Spikes Asia.

Speirs said she was enticed into the role by the quality of ROTHCO’s work.

“When I look at a lot of ROTHCO’s work, like JFK Unsilenced, the #takenotice breast cancer campaign on the Molly Malone Statue, Sleeping Flags – it all has that perfect combination of creativity, innovation and craft. So the opportunity to go and be a part of that, and work with the awesome people I’ve met so far, was far too good to say no to. I can’t wait to get over there and get stuck in,” said Speirs.

Kelly said he was thrilled to bring Speirs to the team and see what she can do in the new role.

“I am chuffed we have poached someone as incredibly talented as Jen Speirs. I think it’s a testament to the work we are doing in ROTHCO that we are attracting world-class talent like Jen to these shores.

“Jen is a super addition to the team as she is both gifted and decent, two qualities we always look for when we hire. I also may have told her that Dublin’s weather is pretty much the same as Sydney’s – hopefully, she hasn’t fact-checked this yet. Welcome, Jen!” said Kelly.


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