F.Y.I.

Jennifer Hawkins returns as Colgate Optic White brand ambassador

Colgate Optic White announces Jennifer Hawkins as brand ambassador for second year in a row.

The announcement:

JENNIFER HAWKINS LENDS HER SMILE TO COLGATE OPTIC WHITE FOR SECOND YEAR AS BRAND AMBASSADOR

Australia’s number one teeth-whitening brand, Colgate Optic White®, is delighted to announce Australian icon, Jennifer Hawkins has returned as the Colgate Optic White brand ambassador for 2017.

As a well-known personality and successful entrepreneur Jen knows the importance of maintaining a stunning smile. Renowned for her beautiful pearly whites and healthy glow, Colgate Optic White® has become a staple in Jen’s daily beauty routine.

Hawkins said: “I’m thrilled to be back with the Colgate Optic White® team for a second year. I use the Optic White range daily, so the partnership was a natural fit. Whether I’m on camera or off, having a bright white smile is one of the biggest confidence boosts!”

As Colgate Optic White’s Australian ambassador, Hawkins will be the face of number of exciting brand initiatives and stars in the new television commercial released May 21st. In September, Hawkins Optic White Smile will also be out in full force when she attends Spring Carnival’s Colgate Optic White Stakes Day.

The Colgate Optic White® range includes a full suite of oral care whitening productsincluding four varieties of toothpaste, toothbrushes and mouthwash.

The latest product to join the Optic White portfolio, Colgate Optic White® High Impact WhiteTM toothpaste, provides a revolutionary 4 shades visibly whiter teeth*, and allows people an affordable, everyday whitening solution.

Containing 2% hydrogen peroxide, which is the whitening ingredient dentists use in their professional treatments, Colgate

Optic White® High Impact WhiteTM is the first Colgate toothpaste to promise visible whitening results after brushing twice daily for 6 weeks.

The range also features the Colgate Optic White® Toothbrush with Built-In Whitening Pen for whiter teeth in just two days. The formula for a whiter, more beautiful smile is now a simple three-step process – Brush.Whiten.GoTM

1. Brush – The Colgate® Optic WhiteTM toothbrush is specially designed with polishing bristles and stain removers. Brush daily with Colgate Optic White toothpaste.

2. Whiten – Use the pen, applying the whitening gel on each tooth. It takes only seconds to apply and adhere to your teeth. No waiting, no rinsing.

3. Go! – Store pen inside brush within the uniquely designed pen chamber. It’s perfect for everyday use and comes at only a fraction of the cost of dental whitening treatments.

The Optic White product range is available in all major supermarkets and leading pharmacies, RRP $9.99 (Colgate Optic White® High Impact White toothpaste 85g, RRP $19.99 (Colgate Optic White® Toothbrush with Built-In Whitening Pen).

To find out more visit www.colgateopticwhite.com.au

* After brushing twice daily for 6 weeks.

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