JET Charge director to zap EV clichés at the Mumbrella Automotive Marketing Summit

Tim Washington, director of Australian electric vehicle fuelling business, JET Charge, and Tim Rich, head of marketing at Toyota Financial Services, have been confirmed to speak at the Mumbrella Automotive Marketing Summit in Sydney on August 8.

JET Charge director Washington will deliver the latest information on electric vehicles in Australia

Washington will discuss the latest trends in EV fuelling on multiple levels – the dealership, in public, at the workplace and at home. He will also discuss how vehicle OEMs can build a true ongoing relationship with their customers through EV charging and explain what to expect from the industry and its players, particularly JET Charge, over the coming year.

With major manufacturers now producing EVs, albeit at comparatively high price points compared to traditional powertrains, the relevance and opportunity for anyone in or around EV will only become bigger.

Finance within the automotive industry has seen significant shifts and Toyota’s Rich will explain how

Rich, meanwhile, will focus on transparency and honesty when it comes to automotive financial services.

Not only was there the results of the Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry last year, but ASIC introduced mandatory regulation changes for all automotive finance lenders that came into effect in November.

The regulations paved the way for a change in the way businesses interact with their customers, and through the introduction of the Toyota Personalised Rate, a bespoke algorithm based on 14 unique criteria, Toyota Financial Services added a further layer transparency and fairness to its system.

Bringing over 200 dealer franchisees on a journey that positioned them as a more favourable destination for securing car finance, Rich will share what convinced Toyota to be a first mover in the category, the strategy, the challenges, and the benefits of putting customers in the driver’s seat.

Meanwhile, senior industry leaders from a variety of businesses not necessarily directly involved in the automotive industry will weigh in on the future of mobility and how it will affect the various brands, whether they are manufacturers, suppliers, services or more.

Optus CMO Hopkins will be one of the marketing leads outside of automotive to deliver her opinion on the future of mobility

Kirsty Muddle, managing director of Cummins&Partners will join Peter Vogal, CEO of Wavemaker, Sudeep Gohil, head of brand strategy at KPMG and Melissa Hopkins, CMO of Optus.

All have various degrees of experience when it comes to automotive but have two things in common: they’ve worked with some of the biggest brands in the country and they will all be affected by the future of mobility.

Gohil will also take part the panel after returning to Australia to join KPMG

The session will give automotive marketers a fresh perspective on what to look out for and think about from a marketer and consumer lens.

The Mumbrella Automotive Marketing Summit takes place on August 8 at the Four Seasons in Sydney. Earlybird tickets are available now and more speakers will be announced shortly.


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