Jetstar: We’re not the Westpac of airlines

Budget airline Jetstar has capitalised on the furore over Westpac’s decision to hike up its variable interest rate with a cheeky tactical ad.  

Jetstar WestpacDuring the unfolding PR debacle, Westpac executive Peter Hanlon told a briefing: “We don’t have a price leading strategy. We’re not the Jetstar of banking.”

The public relations nightmare got worse for the bank after it released a video attempting to justify its increase a similar to when the price of banana smoothies goes up after a storm damages crops.

Jetstar has responded today with full page press ads promotings its low cost offering and announcing: ‘We’re still the Jetstar of airlines!”

The copy adds: ‘It’s always reassuring when a company as big as Westpac also recognises our famous low fares.”

Marketing director David May told Mumbrella: “We thought about giving a free banana with every flight booked but that would have taken all our profit margin on the flights – apparently bananas are more expensive due to the weather or something.”

Meanwhile, Bankwest also got in on the Bananagate action, with its own ad featuring a banana:

Bankwest bananagate Westpac


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