Jo Prothero becomes Visit Sunshine Coast’s head of marketing

Visit Sunshine Coast has appointed Jo Prothero – most recently director of marketing and communications for Victoria’s Falls Creek Resort – as its head of marketing.

Kylee Daniel stepped down from the role of chief marketing officer at the end of last year after two years in the role.

Prothero is experienced in tourism marketing, and has focused on product development, including events and nature-based experiences. CEO Simon Latchford said that this experience made her an easy choice.

“Jo’s experience in destination marketing and events tourism makes her a natural fit for Visit Sunshine Coast,” Latchford said.

“She has played a key role in making the alpine regions all-year tourism destinations, broadening their appeal through innovative marketing strategies.”

Latchford added that off the back of record tourist numbers, it’s the perfect time for Prothero to join the Visit Sunshine Coast team.

“The Sunshine Coast has just recorded record international and domestic visitor numbers, and we will be looking to Jo to enhance our relationships with key industry stakeholders to ensure the region continues to grow market share,” he said.

“Critically, her experience in diversifying the product offer in destinations she has been involved with will resonate strongly on the Sunshine Coast. It has been one of the key elements in our success over the past three years and it will continue to be a priority for our marketing team to develop compelling reasons for leisure, business and conference travellers to visit – and return to – the Sunshine Coast.”

Prothero added: “I look forward to working with the team and stakeholders across the Sunshine Coast region to build on the recent success and chart a prosperous future for our tourism industry.”


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