Digital Performance Specialist

We don’t just run campaigns – we create impact. We’re looking for a curious, data-driven Digital Performance Specialist who’s hungry to push boundaries, master platforms, and deliver results that matter.

If you thrive on turning insights into action, love collaborating with smart and creative people, and want to work with some of the world’s best brands, this could be the role that changes your career trajectory.

Allow us to introduce ourselves:
We’re Apparent, a full-service, independent agency made up of 180 thinkers, creators and solution-makers doing what we do best. One thing you should know about us: we’ve got an entrepreneurial spirit, and we know the work worth doing doesn’t fit into neat, tidy boxes. And neither should you, for that matter. Our warehouse space in Redfern is here for you to gather, make stuff you’re proud of and grow your strengths (even if they have nothing to do with your job description).
We punch well above our weight, with some of the biggest clients in the world on our roster, from tech giants like Google and IBM, to local icons like TipTop and Optus. Our approach? We call it the red thread. In other words, it’s the thing that connects everything we do, from the customer, through to the client and brand.
On any given day you can expect to cross paths with someone in strategy, brand, creative, content production, client service, and UX/UI, technology. Oh and dogs, too. You’ll definitely cross paths with adorable dogs.

A few things you’ll like about working here:
• A flexible and hybrid working policy
• Generous parental leave and extra summer days off
• Heaps of growth and training opportunities
• 24/7 access to our employee assistance program for you and your family

The role:
We’re looking for a passionate performance media specialist to join our team working across various industries including Entertainment, Business & Technology. The role is to work in collaboration with a high performing team of curious media planners and digital specialists.
It’s an exciting role, working with clients that want to do the best work and in a supportive skilled team where you will continue to learn and grow.
You will be responsible for supporting the delivery of clients digital media strategies, providing specialist expertise for plan rationale, executing in platform and maintaining and optimising campaigns throughout the whole lifecycle.

You’ll also be responsible for:

• Planning: You work alongside the strategy and planning team to develop media plans that reach clients’ and campaign objectives.

• Partner Management & Negotiation: You build relationships with media partners, clarify briefs and negotiate to the best possible rates for our media spend

• Campaign Set up and Management: Successfully build and set up campaigns in platform, including forecasting, QA and go live checklists

• End-to-End Performance Management: You will take full ownership of campaign performance. This includes leveraging data-driven insights, testing and learning, and ensuring campaigns are aligned to client objectives.

• Campaign Management: Monitoring pacing and delivery to ensure campaigns are on track to deliver the allocated budget

• Reporting: You use a suite of tools (Google Looker Studio, GA4, etc) to provide reports & produce insights that are timely, accurate and insightful.

• Technical Expertise: You make it your business to stay up to date with the latest trends and innovations in the media space. You are an expert in the tools and platforms required to do your role and take an active interest in finding better ways of doing things. Hands on experience across multiple platforms including Google, Facebook, LinkedIn, Tiktok, Spotify, various DSP’s & ad tech platforms (Campaign Manager, GTM, verification platforms such as IAS)

• Client Communication: Maintain effective communication with clients to discuss campaign progress, performance & provide recommendations to improve & optimise activity.

Experience:
• 2 years experience (minimum) with hands on experience working across digital media platforms including Google Ads, Facebook, Instagram, TikTok, LinkedIn, plus various DSP’s
• Interests integrated campaign planning and approach to client business problems (beyond media)
• Comfortable working with reporting dashboards and able to provide insights and recommendations based off campaign analytics and performance data
• Passionate about digital media, curious and enthusiastic to learn and grow
Ability to deliver on high levels of accuracy whilst working under pressure to achieve deadlines in a fast paced environment

Redfern 2016

Apparent