Senior Data Strategist

We’re looking for a curious, detail-driven Senior Data Strategist who knows how to turn complex information into clear insights that guide smarter creative and strategic decisions.

If you thrive on data storytelling, love collaborating with strategists and creatives, and want to work with some of the world’s biggest brands, this role will give you the platform to make a real impact.

Allow us to introduce ourselves

We’re Apparent, a full-service, independent agency made up of 180 thinkers, creators and solution-makers doing what we do best. One thing you should know about us: we’ve got an entrepreneurial spirit, and we know the work worth doing doesn’t fit into neat, tidy boxes. And neither should you, for that matter. Our warehouse space in Redfern is here for you to gather, make stuff you’re proud of and grow your strengths (even if they have nothing to do with your job description).

We punch well above our weight, with some of the biggest clients in the world on our roster, from giants like Google and Volkswagen Group, to local icons like TipTop and Optus. Our approach? We call it the red thread. In other words, it’s the thing that connects everything we do, from the customer, through to the client and brand.

On any given day you can expect to cross paths with someone in brand, strategy, creative, content production, client service, UX/UI, and technology. Oh and dogs, too. You’ll definitely cross paths with adorable dogs.

A few things you’ll like about working here:
• A flexible and hybrid working policy
• Generous parental leave and extra summer days off
• Heaps of growth and training opportunities
• 24/7 access to our employee assistance program for you and your family

The role:
We’re looking for a passionate Senior Data Strategist to join our team and shape the way data informs strategy, creativity and performance. You’ll own reporting frameworks, performance reviews, and insight packs, while guiding teams and clients to see opportunities in the numbers.

You’ll play a pivotal role across briefs, brainstorms and campaign development – bringing clarity and focus through the data lens.

You’ll also be responsible for:
•Designing and owning reporting frameworks and performance reviews
• Analysing campaign, customer and audience data to shape strategy
• Presenting insights and recommendations clearly to internal teams and clients
• Advising on campaign measurement, tagging and tracking requirements
• Collaborating with strategists to create comms strategies with data at the core
• Using data to inform segmentation, targeting and creative decisions
• Explaining the ‘why’ behind performance to build client confidence
• Supporting new business and award submissions with data-driven storytelling

Experience:
• 6–8 years’ experience in data analysis, insights or strategy
• Strong background in performance analysis across digital and integrated campaigns
• Skilled in dashboard creation and automation
• Proven ability to synthesise multi-source data into one clear narrative
• Experience with CRM, CDP and marketing automation integration
• Confident presenting to clients and internal teams, simplifying complexity into actionable insights
• Comfortable managing multiple projects and small pitches independently

Redfern, NSW 2016

Apparent