Jodie Sangster to step down as ADMA CEO after seven years

Long-standing Association for Data-driven Marketing and Advertising (ADMA) CEO Jodie Sangster is stepping down from ADMA at the end of April after seven years of leading the organisation to join IBM’s Watson AI division.

Sangster will also be stepping down from the Australian Alliance for Data Leadership (AADL), the umbrella group overseeing ADMA and a group of other digital industry associations, with one-time head of media at 303Lowe, Steve Sinha taking over her roles on an interim basis.

Outgoing ADMA boss Sangster: “An incredible seven years leading such significant change”

Sangster’s new role at IBM will be with the company’s Asia Pacific Watson Customer Engagement team.

AADL chairman, Steve Brennen, praised Sangster for her work with the two organisations: “Jodie has created AADL and transformed ADMA and its sister Associations into what it is today – a highly respected industry partner and destination for all things data, marketing and advertising.

“During her time at AADL both the membership and footprint of the associations have grown substantially to now include almost 700 member organisations and over 40,000 individuals. Jodie is leaving the associations in great shape and we’re grateful for her immense efforts and leadership to date, and wish her well as she follows her passion for innovation in her new role.”

Sangster added: “It’s been an incredible seven years leading such significant change at ADMA and now is the right time to leave, with the group and each of the associations in such great hands with an exciting vision for the future.”


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