Dr Mumbo

Naked Joe Hildebrand – The reason Studio 10 will never be on at breakfast time

Dr Mumbo has been a fan of Ten’s mid-morning show Studio 10 since it emerged as an off-Broadway hit after launching in November 2013.

Who, after all, could forget that magical launch moment Sam Mac tried to take co-host Ita Buttrose to the show on a water taxi that broke down?

Or all the times they’ve cruelly forced gentleman-of-the-fuller-figure Jono Coleman to promote products resplendent in his activewear?

Of course, in the years since, which saw the rise and fall of both Wake Up and Breakfast, the question has often occurred to Dr Mumbo: Why don’t they start the show 90 minutes earlier and give Sunrise and Today a run for their money?

That question has now been answered, although it took a Logie nomination to do it.

This is why:

Nobody wants to see Joe Hildebrand naked at breakfast time.

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