Joe Rogan signs new multi-year deal with Spotify
US comedian, commentator and podcaster Joe Rogan has renewed his mega deal with Spotify, but there’s a catch.
The new “multiyear partnership deal”, reported to be estimated at around US$250 million (A$383 million), will see The Joe Rogan Experience stay on with the streaming giant, however, Spotify has confirmed that the show will no longer be exclusive on its service as it will “soon be available on additional platforms”.
The move echoes a sentiment shared by Spotify podcast account director for JAPAC, Sam Moles, who told Mumbrella in an interview late last year that podcast exclusives are no longer a priority for the company.
“It’s a more holistic approach to publishing content. That exclusivity strategy is not something we’re necessarily pursuing anymore,” Moles said.
“It’s about trying to find great content that resonates with listeners whether they want to listen to it on Spotify or other podcast platforms.”
Rogan has however launched a new “Green Room” music playlist which is exclusive to Spotify.
“I am very happy to announce that I will extend my partnership with Spotify, the largest podcast platform in the world. In addition to being available on Spotify, the show will soon be available on additional platforms like Apple, Amazon, and YouTube,” Rogan said in a statement posted online.
“I would also like to sincerely thank all the people who enjoy the show.
“I feel insanely fortunate to have such a platform, and I absolutely love doing it.”
Rogan first joined Spotify exclusively in 2020 on a three-year deal worth a reported US$200 million (A$301 million).
The comic has had a number of big names and controversial figures on The Joe Rogan Experience in that time, including Dwayne “The Rock” Johnson, Dave Chappelle, Elon Musk and Post Malone.
Rogan’s new deal comes after Spotify CEO Daniel Ek announced in December that 17% of the organisation’s total headcount were being let go, saying at the time: “Economic growth has slowed dramatically and capital has become more expensive. Spotify is not an exception to these realities.”
Mumbrella has contacted Spotify for further comment.
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For all aspiring podcasters, this is not the sign to start your own.. Very few make money. Rogan is the exception, not the rule.
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