Joe Rogan signs new multi-year deal with Spotify
US comedian, commentator and podcaster Joe Rogan has renewed his mega deal with Spotify, but there’s a catch.
The new “multiyear partnership deal”, reported to be estimated at around US$250 million (A$383 million), will see The Joe Rogan Experience stay on with the streaming giant, however, Spotify has confirmed that the show will no longer be exclusive on its service as it will “soon be available on additional platforms”.
The move echoes a sentiment shared by Spotify podcast account director for JAPAC, Sam Moles, who told Mumbrella in an interview late last year that podcast exclusives are no longer a priority for the company.
“It’s a more holistic approach to publishing content. That exclusivity strategy is not something we’re necessarily pursuing anymore,” Moles said.
For all aspiring podcasters, this is not the sign to start your own.. Very few make money. Rogan is the exception, not the rule.