Exclusives no longer a priority as Spotify shifts its podcast strategy

Kalila Welch

November 30, 2023 9:37

As networks continue to battle for a piece of the podcast pie, Spotify has been quietly rethinking the way it approaches its global podcast slate.

Exclusive podcast deals were once a key aspect of the audio streaming platform’s content strategy, and a significant driver of audience FOMO – not unlike its annual Spotify Wrapped insights launched this morning.

Sam Moles, podcast account director JAPAC, Spotify

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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