Johnnie Walker and Dan Murphy’s host virtual whisky tasting on World Whisky Day
Johnnie Walker and Dan Murphy’s will be hosting the world’s biggest virtual whisky tasting to celebrate World Whisky Day.
The announcement:
Johnnie Walker has joined forces with Dan Murphy’s to launch the world’s biggest virtual whisky tasting. Held at 7pm this Saturday 16 May in celebration of World Whisky Day, the fun and interactive session will be hosted on Dan Murphy’s Facebook page via a Live Broadcast, encouraging Australian whisky fans to break the Guiness World Record.
Katie Nagar and Krystal Hart, Diageo Brand Ambassadors, will host the virtual tasting event, treating participants to a guided tasting of Johnnie Walker’s expertly distilled whiskies including Green, Speyside Origin and Black, a deep dive into whisky and food pairings, and exciting giveaways.
In addition, Dan Murphy’s is offering exclusive offers on Johnnie Walker for those who are ‘My Dan’s’ members at danmurphys.com.au (membership is free).
Speaking of the World Whisky Day activation, Melissa Maidment, Whisky Marketing Manager, Diageo Australia, commented: “We are delighted to be celebrating World Whisky Day in such a big way for 2020, bringing together whisky fans from across Australia, and beyond, to pay homage to the biggest dark spirit in the whisky FSBS category and attempt to break a Guinness World Record!”
“As the world’s number one Scotch Whisky celebrating its 200th year, Johnnie Walker is the ideal Scotch to showcase. We hope participants will learn more about the rich story behind Johnnie Walker and it’s distilling process, as well as an understanding of how versatile the liquid can be.”
James Duvnjak, Dark Spirits Category Manager at Dan Murphy’s added “There’s nothing better than a whisky on a Saturday night, but to be able to say you’ve also achieved a World Record – well that truly is a night well spent!”
“We’re so excited to join forces with Johnnie Walker to make this happen, and hope record numbers will attend online.We chose to partner up to celebrate World Whisky Day, showcase our amazing whisky range and to give customers an at home virtual discovery and tasting experience”, James added.
The world’s largest virtual whisky tasting will take place on 16th May from 7-7:30pm, via Dan Murphy’s Facebook page. Participants must be over 18.
Source: Example media release
