Johnnie Walker hands global creative account back to Anomaly

Diageo’s whiskey brand Johnnie Walker has given its global creative account back to Anomaly.

Locally, the alcohol giant has worked with agencies including Leo Burnett Sydney, while globally 72andSunny had handled the business. Last year, Leos created a $15m local campaign for Johnnie Walker, which was scheduled to run for 18 months.

Johnnie Walker is one of Diageo’s alcohol brands

A Diageo spokesperson confirmed the appointment in a statement to Mumbrella.

“We can confirm that we have extended our relationship with Anomaly, who will now be our global creative agency for Johnnie Walker as we continue to evolve this iconic global brand.”

Anomaly had been running the Johnnie Walker account in the US.

The local relationship with Leo Burnett remains in place, a spokesperson confirmed.

“The global announcement regarding Anomaly and Johnnie Walker doesn’t impact our current relationship with Leo Burnett in Australia. They are our lead creative agency in this market.”

Diageo’s marketing and innovation director in Australia, Adam Ballesty stepped down last year, before popping up at Foxtel four months later to lead the subscription TV service’s sports marketing efforts.  Ballesty left Foxtel after six months.

Leo Burnett Sydney declined to comment.


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