News

Johnson & Johnson ad: tampons should not feel like sandpaper

Johnson & Johnson has launched a print campaign for Carefree Pro Comfort targeted at young women that suggests that sanitary towels should not feel like they’re made of sandpaper. Another execution, running on a consecutive right-hand page, depicts Carefree Pro Comfort as feeling like silk.

When the page is turned, this ad appears on the consecutive right-hand page.

The campaign, created by Lowe Sydney, is running in Cosmopolitan, Cleo, Girlfriend and OK magazines.

Credits:

  • Agency: Lowe Sydney
  • Creative director/writer: Dee Madigan
  • Art director: Mark Cole
ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.