Johnson & Johnson shifts media, data & digital to Publicis Groupe

Calum Jaspan

December 8, 2021 10:32

Mumbrella can reveal that Johnson & Johnson Consumer Health ANZ has appointed Publicis Groupe ANZ as its channel integration agency.

This marks a brief end to the brand’s experiment with DDB Group as its full service agency, which handled the creative, alongside media planning and strategy, with an integrated buying solution from Omnicom Media Group agency, OMD. Johnson & Johnson confirmed that the creative account will remain with DDB.

The account will be serviced by team members from agencies including Spark Foundry, Digitas, Saatchi & Saatchi Wellness and Arc.

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.