Jono & Dano become John & Ono for schnitzel stunt

MCM Media’s Jono & Dano Show has launched what it describes as one of its biggest  ever promotional campaigns, based around an effort to champion the return of the schnitzel to family dining.

The centrepiece of the campaign is a spoof video featuring presenters Jonathan Coleman and Ian Rogerson dressed as John Lennon and Yoko Ono singing “Give Schnitz a Chance”.

The video is based onThe Plastic Ono Band’s version of Give Peace A Chance:

Meanwhile, among those the drivetime show has persuaded to endorse its schnitzel campaign is Labor politician Peter Garrett.

The agency behind the campaign, which is also takign place on Facebook is 3rdspace.

Among the stations carrying the Jono & Dano show are ARN’s WSFM in Sydney, Gold FM in Melbourne and 4KQ in Brisbane.

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.

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topics Ian Rogerson Jonathan Coleman MCM Peter Garrett radio

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Comments: 5

Nathan Bush 28 Jul 10

mmm… Schnitzel. Love it.

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Warlach 28 Jul 10

I saw Stephen Fry gave a shout out to this on his Twitter account today too… that should get them some attention.

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yoko 28 Jul 10

fancy dress day at ARN studios

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jonathan coleman 29 Jul 10

thats yoko is soooooooo sexy ….luckily ive now sent her a letter of apology to her new york office ……but very sexy look (NOT) sorry YOKO xxx

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Una 29 Jul 10

this will do wunders for the schnitzel industry

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