Jono & Dano become John & Ono for schnitzel stunt

Tim Burrowes

July 28, 2010 1:13

MCM Media’s Jono & Dano Show has launched what it describes as one of its biggest ever promotional campaigns, based around an effort to champion the return of the schnitzel to family dining.

The centrepiece of the campaign is a spoof video featuring presenters Jonathan Coleman and Ian Rogerson dressed as John Lennon and Yoko Ono singing “Give Schnitz a Chance”.

The video is based onThe Plastic Ono Band’s version of Give Peace A Chance:

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

Ian Rogerson Jonathan Coleman MCM Peter Garrett radio

5 COMMENTS

Nathan Bush 28 Jul 10

mmm… Schnitzel. Love it.

User ID not verified.

Warlach 28 Jul 10

I saw Stephen Fry gave a shout out to this on his Twitter account today too… that should get them some attention.

User ID not verified.

yoko 28 Jul 10

fancy dress day at ARN studios

User ID not verified.

jonathan coleman 29 Jul 10

thats yoko is soooooooo sexy ….luckily ive now sent her a letter of apology to her new york office ……but very sexy look (NOT) sorry YOKO xxx

User ID not verified.

Una 29 Jul 10

this will do wunders for the schnitzel industry

User ID not verified.

Latest

Radio's killing season goes into overdrive, but is the Kyle & Jackie O national strategy dead too?

'Zoning in on their strengths': The industry reacts to Seven's upfront

ARN and Seven lead gains on the Unmade Index

Australian Marketing Institute announces new chair and directors

'It was always about the jeans': American Eagle CMO opens up about Sydney Sweeney campaign backlash

Jono & Dano become John & Ono for schnitzel stunt

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE