Joseph Pardillo to helm Ryvalmedia, first of Simon Ryan’s agencies under new holding group
Carat’s former managing director, Joseph Pardillo, has been named as managing director of Ryvalmedia – the first agency within former Dentsu Aegis Network CEO Simon Ryan’s new holding group, Ryancap.
Pardillo – who departed Carat in February after eight years with the DAN agency – said he was “pumped to be back in action after a mini hiatus, and honoured to be opening the doors at Ryvalmedia to the market”.
“Excited to be also linking arms and leading a talented group of individuals across digital business strategy, holistic media planning and implementation consultancy under the one roof,” he wrote on LinkedIn, describing Ryvalmedia as a “digital first marketing and media specialist with performance, data and analytics at its heart”.
Pardillo left Carat at the start of the year
Ryan resigned as CEO of Dentsu in late 2018 after nearly three years in the role and almost 10 at the group, having previously served as Carat’s chief executive for six years, where he worked with Pardillo. He became managing director of commercial at Carsales, but resigned in December after just a year in the role.
Ryan’s stint at Carsales is not mentioned on his LinkedIn profile, which lists the launch of Ryancap as occurring last month.
Now chief executive of his own venture, Ryan has big plans for Ryancap. On LinkedIn, he refers to “expansion plans across the eastern seaboard states with five businesses in the first two years of operation”.
Ryan spent one year at Carsales between resigning as CEO of DAN and starting his own business
“RyanCap companies are built to challenge convention, generate value and move at speed in our relentless ambition to connect with audiences and build brands that will change the world,” reads his profile.
“Our strategy is to build a digital first advertising and marketing services business, launching our own brands as well as integrating leading businesses together. The opportunity for clients is to partner with a new locally owned entrant to the communications market place, a communications business that is built for the new economy, digitally focused and client based. No layers, no long approval processes, just great work and outcomes.”
The drawcard is “one structure, one P&L, where specialists work together with agility ensuring that clients have the best people working for them”, according to Ryan.
Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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I hear their first client is Ryvita Australia
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I heard Ryvalmedia at RyanCap will strictly adhere to all the data protection and privacy regulations such as GDPR, CCPA… they’re saving Ryan’s private data
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Why add “Ryan’s stint at Carsales is not mentioned on his LinkedIn profile, which lists the launch of Ryancap as occurring last month.” other than to be controversial?
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Hi Tom,
We reported on Simon Ryan’s move to Carsales and departure from Carsales. We also used LinkedIn to compile this story, as we often do to get a clear understanding of someone’s career history. There’s clearly a disparity between the record that exists on Mumbrella and the record that exists on Simon’s LinkedIn profile, for whatever reason. The fact that Brittney noticed that when writing this story means it is quite likely someone else would, or will, notice and we would be asked why we didn’t draw attention to it. It wasn’t a ‘controversial’ decision, we were just doing our due diligence.
Thanks,
Hannah – Mumbrella
A shame that Konrad pulled out. He is super smart and would have absolutely brought creative and product credibility to the business with a great business mind. These skills now appear missing. The language being used to describe the vision by both leaders is horribly confusing and in part contradictory and if you unpack certain lines hardly unique.
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If their head office is not in Ryde, I’m going to be very disappointed.
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I hear they’re offering CopyRyting services too.
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Is that a rylistic expectation?
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fair enough too. Lay off Hannah “Tom” (A).
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Pro-tip for Simon and Joe: if you don’t want to be seen as just another holding company (i.e. one of the walking dead), it’d be better if you stopped doing the old copy/paste from DAN powerpoints (“one structure, one P&L, where specialists work together with agility ensuring that clients have the best people working for them” – sounds very familiar). And, “helming” ???
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Comedy gold
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dunno, really. because it’s the truth? since when did being “controversial” become out of bounds?
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I really hope the rumours of them picking up the Ryobi account are true.
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I want to be the irreverent side character in all of this.
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Good luck Simon. Onwards and upwards, no doubt good things heading your way.
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If only RyanAir operated in Australia…
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This is really exciting, I’m looking forward to watching how this plays out. Joseph and Simon are two of the best operators in the Melbourne market, so a great deal of potential here.
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They’d definitely celebrate that win with a drop of Rye Malt Whiskey
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Well done Simon. Good luck.
Here’s someone investing in the industry rather than cutting. A company that wants to employ people, create an alternative for clients, find new ways and shake it up. This is the opposite of the holding groups and the negativity that is invasive of our myopic industry.
Reading the commentary on this makes no surprise why clients are choosing a different route to the established players or insource at a rapid rate. I’m sure when any of the critics above lose their roles in the forthcoming months they’d happily grovel for a job and an income from Simon and co.
Maybe it’s time we back the entrepreneurs of our industry rather than criticise them or find humour in their efforts. They’ll be the people who’ll be the employers of the future. When job keeper ends let’s see what’ll happen to the agencies run from regions, with share prices to worry about. They won’t be worrying about you.
Mumbrella, maybe it’s time you reviewed your comments policy. Don’t become Campaign Brief, they’re a shameful joke. Report the facts, back the industry, but end this mindless drivel and negativity of people who comment without thought or true insight. My guess is they have no real insight or experience in running a business.
If our industry is going to survive, if we want clients to believe in us and if we want to keep people employed then let’s grow up FFS.
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ryte on
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well, unlike some other sites we won’t name, at least Mumbrella didn’t just regurgitate a not-very-well-written press release, as evidenced by the mention of the CarSales gig (oops, sorry). 10+ years with DAN. I know when I’ve seen stuff before.
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Oh come on, its just a few humorous comments about the business name. Nobody here is trying to tear down the mans good work.
Harden up!
(and have a little fun in these uncertain times)
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Just my two cents, for once I’d love to read the PR release about a new agency less about how they are developing a brand new unique concept driven by data led insights and having an agile team etc but rather the new owner stating – Based on my experience and what I’ve learnt over the years, I want to give it a go and be my own boss. I reckon I can give it a good crack and carve my own niche.
It’s getting a rad repetitive with the same old PR being spun
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Maybe it’s not being taken seriously, as the founder spent 10 years helping to build something he is now suggesting is ineffective.
Could be a lesson learnt, but does Australia need more agencies? Probably not. This isn’t about identifying a new niche or launching something out of kindness. This is about a man wanting to be his own boss and make a profit.
Regarding the humour around the name, gone are the days companies are named after their founders. I’m not sure how else you respond to the hints of underlying narcissism, other than to laugh.
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