Joseph Pardillo to helm Ryvalmedia, first of Simon Ryan’s agencies under new holding group

Carat’s former managing director, Joseph Pardillo, has been named as managing director of Ryvalmedia – the first agency within former Dentsu Aegis Network CEO Simon Ryan’s new holding group, Ryancap.

Pardillo – who departed Carat in February after eight years with the DAN agency – said he was “pumped to be back in action after a mini hiatus, and honoured to be opening the doors at Ryvalmedia to the market”.

“Excited to be also linking arms and leading a talented group of individuals across digital business strategy, holistic media planning and implementation consultancy under the one roof,” he wrote on LinkedIn, describing Ryvalmedia as a “digital first marketing and media specialist with performance, data and analytics at its heart”.

Pardillo left Carat at the start of the year

Ryan resigned as CEO of Dentsu in late 2018 after nearly three years in the role and almost 10 at the group, having previously served as Carat’s chief executive for six years, where he worked with Pardillo. He became managing director of commercial at Carsales, but resigned in December after just a year in the role.

Ryan’s stint at Carsales is not mentioned on his LinkedIn profile, which lists the launch of Ryancap as occurring last month.

Now chief executive of his own venture, Ryan has big plans for Ryancap. On LinkedIn, he refers to “expansion plans across the eastern seaboard states with five businesses in the first two years of operation”.

Ryan spent one year at Carsales between resigning as CEO of DAN and starting his own business

“RyanCap companies are built to challenge convention, generate value and move at speed in our relentless ambition to connect with audiences and build brands that will change the world,” reads his profile.

“Our strategy is to build a digital first advertising and marketing services business, launching our own brands as well as integrating leading businesses together. The opportunity for clients is to partner with a new locally owned entrant to the communications market place, a communications business that is built for the new economy, digitally focused and client based. No layers, no long approval processes, just great work and outcomes.”

The drawcard is “one structure, one P&L, where specialists work together with agility ensuring that clients have the best people working for them”, according to Ryan.


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