Joseph Pardillo departs as MD of Carat Melbourne

After almost five years in the role and eight years with the agency, Joseph Pardillo has departed as managing director of Carat Melbourne.

Pardillo exited in February, with Carat CEO Sue Squillace overseeing the Melbourne office until his replacement is hired.

Joseph Pardillo (left) with Tom Andrews, who returned to the agency in April last year to head up the Disney account before the agency lost it in October

Dentsu Aegis Network confirmed the departure, and Pardillo said he wishes his Carat team the best.

“I have thoroughly enjoyed every bit of my eight years at Carat and the highs and lows endured throughout that time,” he told Mumbrella.

“Whilst I have witnessed enormous business success throughout my tenure, nothing can compare to the privilege of leading and working with brilliant people throughout the journey. These great individuals within the business are who will continue the storied success of Carat, and I wish them all the best.”

Pardillo joined Carat in 2012 as group business director, before being promoted to general manager in 2014 and becoming managing director a year and a half later.

Before his time at Carat, Pardillo had stints at Seven, Starcom, Dentsu Mitchell (before it became part of the Dentsu Aegis Network) and Zenith Optimedia.

Pardillo’s last account win for the office was electronics company Hisense in December. Last year, Medibank and AHM renewed its $50m account with the agency in a contract that will run until 2022, and L’Oreal extended its six-year relationship with Carat. Those wins were much-needed to counteract big losses including Super Retail GroupVirgin AustraliaAsahiMondelēz InternationalAmart, Bega, David Jones, and Disney.

Squillace became CEO mid-last year – and national MD Simon Williams departed soon thereafter – as part of then-DAN CEO Henry Tajer’s overhaul of the holding group’s local operations, which came to an abrupt end with his untimely ousting.

It’s unclear what Pardillo’s next move is, although there are rumblings he may join forces with former Dentsu CEO Simon Ryan and former Isobar CEO Konrad Spilva as part of a new offering.


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