The Australian Rugby Union has launched a campaign for the Qantas Wallabies ahead of this year’s Rugby World Cup.
Featuring an all-star Australian cast including prime minister Julia Gillard, former prime minister John Howard, cricketer Shane Watson and Today Show hosts Karl Stefanovic and Lisa Wilkinson – the ad urges Australians to get behind the team.
The agency behind the ad was Ogilvy & Mather Sydney and follows the Gods of Rugby TVC released in May.
The campaign also includes three thirty second executions.
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Credits:
- Creative Director – Boris Garelja
- Writer – Simon Fowler
- Art Direction – Shaun Egan
- Account Service – Adam Lee
- Production company – Plush