Julia Gillard and John Howard team up for new Wallabies campaign

The Australian Rugby Union has launched a campaign for the Qantas Wallabies ahead of this year’s Rugby World Cup.

Featuring an all-star Australian cast including prime minister Julia Gillard, former prime minister John Howard, cricketer Shane Watson and Today Show hosts Karl Stefanovic and Lisa Wilkinson – the ad urges Australians to get behind the team.

The agency behind the ad was Ogilvy & Mather Sydney and follows the Gods of Rugby TVC released in May.

The campaign also includes  three thirty second executions.


  • Creative Director – Boris Garelja
  • Writer – Simon Fowler
  • Art Direction – Shaun Egan
  • Account Service – Adam Lee
  • Production company – Plush

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