Dr Mumbo

Julia Morris’ programming vision for Ten

The Sydney Cricket Ground was where the stars of Network Ten, both those in-front of the camera and those behind the scenes, gathered this morning to hear what the television network has planned for 2017.

Ten talent at the upfronts: Gary Mehigan, Julia Morris, Chris Brown, Roz Kelly, Peter Helliar, Osher Gunsberg

Ten talent at the upfronts: Gary Mehigan, Julia Morris, Chris Brown, Roz Kelly, Peter Helliar, Osher Gunsberg

And if host of I’m a Celebrity…Get Me Out Of Here!, Julia Morris held the creative reins at Ten, there would be a very interesting programming slate indeed…

“I trust I’m not speaking out of turn, I don’t want to reveal any secrets, but we’re about to embark on something really special, some cross-promotion initiatives that Ten is going to be introducing in the new year,” the jungle fashion queen told the room of media buyers.

“Firstly we’re going to be combining elements of cricket’s Big Bash League with The Bachelorette, that’s going to be incredibly exciting. Whenever a batsman gets dismissed in the Big Bash games, the Umpire will not only raise his finger but he will also say to the batsman ‘sadly, it’s time for you to say goodbye and leave the crease’.

“If the umpire does find anyone particularly attractive he will give them a rose and, hopefully later, kiss them on the lips.

“Perhaps in an incredibly bold move in cross-promotion from 2017, Family Feud contestants in the Fast Money Soundbox will no longer listen to music on their headphones – now this is exciting innovation, they are going to hear Gold Logie winner Waleed Aly’s in-depth analysis on the Islamic State’s capacity to infiltrate Obama’s geo-political landscape, and I, for one, am going to live for that.”

And, according to Morris there are more plans for host of Australian Survivor Jonathan LaPaglia.

“I hope I’m not pre-empting anything Beverley [McGarvey, Ten chief content officer] is going to say, but I hear Jonathan is in talks to create a show based around his biceps and I for one will be tuning into that,” she said.

Morris was also in a reflective mood.

“That is all ahead of us. Let us not forget what a terrific year 2016 has been,” she said.

“The year kicked off with I’m a Celebrity Get Me Out Of Here!…oh my god, we had so much fun. It was the show where the whole of Australia tuned in to see Warnie face his biggest fear, going six years without a root.

Morris quipped: “I’m not sure that one was in the script.”


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