Just 653,000 watch Stephanie Rice take Celebrity Apprentice crown

stephanie rice celebrity winnerLast night’s winner announcement for The Celebrity Apprentice – which saw Olympian Stephanie Rice crowned as victor – attracted an audience of less than half that for Julia Morris’s win two years before.

The winner announcement rated a disappointing 653,000 metro viewers for Nine last night according to preliminary overnight metro ratings from OzTAM.

The final challenge element of the show – which included PR practitioners Roxy Jacenko and Prue MacSween as contestants – rated an even lower 573,000.

It is the first time The Celebrity Apprentice winner announcement has been below 1m. Last year Ian ‘Dicko’ Dickson’s victory attracted 1.036m metro viewers. And in 2011, Julia Morris won with an audience of 1.617m viewers.

In a generally tough night for Nine, renovation show The Block was trounced by its Seven rival House Rules by 1.474m to 1.191m. Packed To The Rafters rated 1.181m for Seven.

Meanwhile, Ten had a strong result for its US Stephen King drama Under The Dome, which rated 1.175m. However, its Ten News Special: Killing Bin Laden rated just 656,000 and Masterchef a weak 654,000.

Under the Dome was also the second biggest show in the key demographic of 25-54, behind House Rules.

Nine’s Today and Seven’s Sunrise were close – rating 351,000 and 348,000 respectively.

Seven won the night with a 25.3 per cent free-to-air share. Nine had 18.6 per cent. Ten had one of its best performances in recent weeks with a 15.8 per cent share. ABC1 was on 11 per cent.

Top 15 shows:

  1. House Rules Seven 1.474m
  2. Seven News Seven 1.405m
  3. Nine News Nine 1.298m
  4. The Block Nine 1.191m
  5. Packed to the Rafters Seven 1.181m
  6. Under the Dome Ten 1.175m
  7. Today Tonight Seven 1.166m
  8. A Current Affair Nine 1.136m
  9. Home and Away Seven 1.083m
  10. ABC News ABC 0.907m
  11. The Big Bang Theory Nine 0.832m
  12. Hot Seat Nine 0.800m
  13. Ten News Ten 0.765m
  14. 7:30 ABC 0.745m
  15. New Tricks ABC 0.710m

Tuesday night’s share:

  • Seven: 25.3%
  • Nine: 18.6%
  • Ten: 15.8%
  • ABC1: 11.0%
  • 7TWO: 5.9%
  • GO!: 4.6%
  • SBS1: 4.0%
  • Gem: 3.0%
  • 7mate: 2.7%
  • ABC2: 2.5%
  • Eleven: 2.3%
  • One: 2.0%
  • ABC News 24: 1.0%
  • SBS2: 0.7%
  • ABC3: 0.5%
  • NITV: 0.0%

Copyright of the Data is owned by OzTAM. The Data may not be reproduced, published or communicated (electronically or in hard copy) without the prior written consent of OzTAM.



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