Just 653,000 watch Stephanie Rice take Celebrity Apprentice crown
Last night’s winner announcement for The Celebrity Apprentice – which saw Olympian Stephanie Rice crowned as victor – attracted an audience of less than half that for Julia Morris’s win two years before.
The winner announcement rated a disappointing 653,000 metro viewers for Nine last night according to preliminary overnight metro ratings from OzTAM.
The final challenge element of the show – which included PR practitioners Roxy Jacenko and Prue MacSween as contestants – rated an even lower 573,000.
It is the first time The Celebrity Apprentice winner announcement has been below 1m. Last year Ian ‘Dicko’ Dickson’s victory attracted 1.036m metro viewers. And in 2011, Julia Morris won with an audience of 1.617m viewers.
The networks churn out the same dirge every year and they expect ratings to RISE? Woah, that’s optimism wrapped in a riddle wrapped in a celebrity chef.
More like apprentice celebrities. #nailedit
I watched this series throughout and thought it was pretty entertaining and well cast (especially once the duds were weeded out) – but the finale was so flat. Not surprised with the ratings as it really spluttered last night, especially in the first 45 mins.
i think roxy or jeff should have won they have street smart business acrumen and compassion and that is hard to find. stephanie rice may be a great swimmer but compassion and human decency isnt one of them
Tim & co – how about a comparison of viewing numbers for the entire FTV industry (and top programs), broken down by year, going back a few decades.
Would like to know if my suspicion that total numbers have stagnated (or are dropping) is correct.
Age demographics would also be good. I don’t know any yoofs who watch FTV, but that’s just anecdotal.
I turned off the show because the challenges all seemed to be:
promote some product by putting on an amateurish show.
That wore thin after the first time.
It was on too late
School day the next day
In regards to the Ten News Special Killing Bin Laden ‘rating just’ 656,000 – that’s a pretty good effort in a few regards…
1. 656,000 for a 9.30pm timeslot is great on any network
2. 656,000 at 9.30pm is better than Masterchef’s numbers at 7.30pm
3. 656,000 is almost as high as the daily ratings of Ten News at Five
4. It still held onto OVER HALF of the audience of the ‘big premiere’ of Under the Dome…
All in all, it was a good night for Network Ten
Well that’s what happens when you hire Big Brother producers to make tv… guaranteed to rate below 700K…
You are in the right ballpark Ex-Viewer. The top rating programmes would be around half of what they were in the early 1990s (I haven’t looked up the data – that is based on my recall).
Though the irony is that total TV viewing has only dropped a few minutes a day over that time. Why? Because that quantum of viewing is split over many, many more channels and programmes – hence the lower audience per programme.
Hey, I’ve recorded the last ep and am gonna watch it today – I’ll let you know if there’s a different outcome.