Morning Update – Sept 9: Hollywood business model trouble; Buzzfeed profitable; How to do sponsored content

HollywoodNew York Times: Hollywood’s Tanking Business Model –  The American film industry is facing growing challenges to its business model.

“A number of economists are coming around to a more unsettling idea: The summer-blockbuster strategy itself may have tanked.”

The Guardian: Buzzfeed moves into profit – Buzzfeed Founder Jonah Peretti has told staff they will be one of the biggest sites on the web within a year

“Some of his memo to staff will make depressing reading for newspaper journalists. He talks of building the site’s “long form features” and describes the company’s potential to become “a defining company, the role the traditional media companies played decades ago.”

Ad Age: Publishers Enlisting Editorial Staffers On Behalf Of Advertisers –  publishers embracing sponsored content are creating in-house teams apart from their newsrooms to produce content on behalf of advertiser.

“The arrangements between the publishers and advertisers vary, but in most cases, a publisher will give marketers a menu of editorial topics that the marketer can then tailor in some way.”

Poytner: How well-informed are citizens, and how are they getting their news? –   Poynter on the evolution of consumer media consumption.

“The way the public gets news continues to change with digital — and especially mobile forms — gaining audiences.”

Buzzfeed: Google Has Turned Android Into A Giant Advertisement –  Android now has more than a billion people using the platform.

“So, it’s an experiment, or Google just accidentally invented an advertising product — either way it’s a brand new breed of corporate synergy.”


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